Brenda Marie Gigi Legacy

Built Different from the Start.

Brenda Marie Gigi wasn’t just a mother — she was the heartbeat of resilience, love, and unstoppable spirit. Every stitch, every story, and every step we take at Cheatcode Athletix is a reflection of the woman who showed us what it means to be truly Built Different.

Her Life, Her Legacy

Raised in Buffalo, NY, Brenda Marie lived with a fire in her soul and a fierce love for her family. Life threw her challenges — real ones — but she faced every storm with grace, grit, and an unshakable smile. She didn’t just survive, she thrived. And she raised us to do the same.

She believed in showing up, speaking your truth, and never folding — no matter the pressure. Her strength wasn’t loud, but it was powerful. The kind that holds families together and inspires movements.

The Power of Purple

Brenda’s favorite color was purple — bold, royal, and unapologetically vibrant. It wasn’t just a color to her. It was confidence. It was strength. It was her. That’s why you’ll find purple woven into the DNA of Cheatcode Athletix — from our colorways to our collection names — it’s our way of keeping her energy alive in everything we do.