Inspiration behind the brand

Some people talk about being “Built Different”—but my mother lived it every single day.

Born on December 12, 1958, she faced challenges that would have broken most, but she never folded. Her strength, resilience, and unapologetic way of moving through life became the foundation of everything I stand for. She wasn’t just tough—she was truly Built Different.

When she passed unexpectedly on April 24, 2024, her legacy didn’t end—it evolved. It lives on in me, in this brand, and in every piece of Cheatcode Athletix.

This isn’t just clothing.

It’s a tribute to those who rise above, push through, and never give up.

This is for the ones who don’t make excuses.

This is for the ones who are Built Different.

Every piece represents resilience, individuality, and strength—the same qualities she lived by.

When you wear Cheatcode Athletix, you’re not just wearing a brand.

You’re embracing a mindset.

Thank you for helping me honor her legacy.