Built Different Stories

December 21, 2025

Driving through a storm to Cleveland, sharing the story behind Built Different, and meeting people who already loved the brand made this sold-out event unforgettable. Read more...

How Built Different Became Bigger Than Clothing: My Channel 4 News Moment

November 17, 2025

On November 13th, I walked into the Channel 4 News studio in Buffalo for something bigger than a media appearance. I wasn’t there for publicity. I wasn’t there to “promote... Read more...

The Day Built Different was Born

October 26, 2025

The Day Built Different Was Born I’ll never forget that day. The day I started this brand. The day everything changed. I was in one of the darkest places of... Read more...

💪🏽 Stephanie’s Fight — A True Definition of Built Different

October 1, 2025

This drop is deeper than fashion. It’s about strength, faith, and resilience. Stephanie’s fight with breast cancer inspired us— honoring women who push through pain with purpose. Read more...

This Is Bigger Than Me: How My Brand Will Impact the World

September 26, 2025

This Is Bigger Than Me: How My Brand Will Impact the World Every person has a story. Some stories are filled with pain, others with triumph, and many with both.... Read more...

Pressure Made Me. Pain Shaped Me. Built Different Defines Me.

December 17, 2024

Cheatcode Athletix was built to inspire and impact people who fight battles every single day. Built Different isn’t just clothing — it’s a mindset, a movement, and a lifestyle for... Read more...

Are you “Built Different”?

December 15, 2024

Are You Built Different?In a world where conformity often feels like the easiest path, there’s a distinct group of individuals who defy the norm—those who are Built Different. These are... Read more...