Why Built Different Matters

Because being like everyone else was never the goal.

At Cheatcode Athletix, Built Different isn’t just a tagline — it’s a way of life.

It’s about embracing what sets you apart — the pain you’ve survived, the odds you’ve defied, the fire in you that doesn’t quit. It’s for the ones who were told they couldn’t, but did. The ones who move different, think different, and show up with purpose.

We built this brand in honor of Brenda Marie Gigi, a woman who embodied everything Built Different stands for — strength, resilience, grace, and grit. She didn’t just inspire us — she shaped us. Her spirit lives in every collection, every message, every drop.

Being Built Different means you don’t just wear the clothes — you live the mindset.

This Movement Is for You If:

You’ve ever been underestimated
You fight battles people don’t see
You refuse to fold under pressure
You’re proud of what makes you you

Built Different Matters because it’s not about fitting in —

It’s about owning your difference and turning it into your power.