Date: December 20, 2025
Event: Billieve or Brown Out Night
Location: Southern Tier Brewing Co.
Hosted by: Cleveland Bills Backers
Cleveland showed real love.
On December 20th, Cheatcode Athletix made its first appearance in Cleveland at Billieve or Brown Out Night, hosted by the Cleveland Bills Backers at Southern Tier Brewing Co. Getting there wasn’t easy — I drove through a storm to make it happen — but that alone reflected what the brand stands for.
Built Different has never been about convenience.
That night resonated deeply with people because the story behind the brand was real. Built Different was inspired by my late mother — her strength, her resilience, and the way she moved through life unapologetically. Sharing that meaning in person, face to face, made the experience bigger than merch.
The event sold out.
What stood out most wasn’t just the support — it was meeting people who already loved the brand. People came up knowing the message, wearing the pieces proudly, and connecting with what Built Different represents. Conversations turned into moments, and moments turned into memories.
This wasn’t just a pop-up.
It was community.
People weren’t just buying hoodies and jackets — they were talking about purpose, legacy, and what it means to stand on something bigger than yourself. That connection is exactly why Cheatcode Athletix exists.
Cleveland welcomed the brand with open arms.
The feedback was consistent:
- The meaning behind Built Different mattered
- The quality spoke for itself
- The story felt authentic
That night confirmed something important — Built Different travels because the message travels. It connects with people wherever they are.
Thank you to the Cleveland Bills Backers, Southern Tier Brewing Co., and everyone who showed love, shared stories, and supported the brand.
This one meant a lot.
More cities loading.
0 comments