This Is Bigger Than Me: How My Brand Will Impact the World

Every person has a story. Some stories are filled with pain, others with triumph, and many with both. My story started in Buffalo, New York, but it’s not just mine anymore — it’s becoming a movement that’s reaching people far beyond my city.

When I created Cheatcode Athletix, it wasn’t about just making clothes for the sake of fashion. It was about creating something real, something that represents resilience, individuality, and strength. It was about carrying the spirit of my late mother, Brenda Marie Gigi, who was unapologetically built different.

Why This Brand Exists

My mom’s life and energy inspire everything I do. She loved the color purple, she loved people deeply, and she taught me what it means to stand tall no matter what life throws at you. That mindset — her mindset — is what drives this brand.

Cheatcode Athletix is more than hoodies and shorts. It’s a message. It’s about wearing your story proudly, letting the world know that no matter what you’ve been through, you’re still standing, still pushing, still moving forward. Every hoodie, every drop, is tied to the legacy she left me — the reminder that we’re all Built Different.

We All Got a Story

Everybody has a story worth telling. And that’s the beauty of this brand — when you put on a Built Different hoodie, you’re not just wearing my story or my mom’s story, you’re wearing yours.

You’re telling the world:

• I’ve been through something.
• I’m still here.
• I refuse to quit.

Through this brand, people can connect with their own strength and inspire others to do the same.

From Buffalo to the World

Buffalo raised me, and this city shaped the grit and determination behind Cheatcode Athletix. But my mom’s spirit made me believe I could push past Buffalo and touch the world. This brand is about showing people everywhere that they can be more, do more, and live bold. From Buffalo to every corner of the world, this movement is only growing.

We’re Just Getting Started 🚀

The truth is, this is bigger than me. It’s bigger than hoodies, drops, and collections. This is about building a legacy, impacting lives, and inspiring people to own their journey.

Cheatcode Athletix will impact the world — not just because of me, but because of the story my mom passed on to me, and because of everyone who wears it, believes in it, and represents what it means to be Built Different.

And we’re only just getting started.