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The Hoodie That Sparked The Movement

This hoodie was born from pain — from loss, struggle, and the lessons that came with it.
Inspired by my mother, the one who was unapologetically Built Different, this design became more than clothing… it became a message.

That first red hoodie carried the energy of resilience, strength, and belief — and from it, a collection was born.
A collection that represents everyone who’s been counted out, gone through pain, and still found the strength to keep going.

Built Different isn’t just what you wear. It’s who you are.
It’s a reminder that every setback built the version of you standing today.

 Shop the Collection That Started It All
“Cheatcode Athletix was built on the ‘Built Different’ mindset, inspired by Buffalo’s toughness and resilience. Every piece honors that spirit — and my late mother Brenda, who was unapologetically built different. When you wear this, you’re repping Buffalo pride and Built Different energy “

The Woman Who Inspired It All

This all started because of her — Brenda Marie “Gigi.”
She was the definition of strength, love, and resilience.
She was unapologetically Built Different, and that spirit lives in everything I create.

The first red hoodie was more than clothing — it was a piece of her legacy.
What started as a single design inspired by her strength grew into a movement that now represents thousands of people who’ve turned their pain into power.

Every drop. Every stitch. Every story that comes from this brand…
It all leads back to her.

Continue Her Legacy